Following the success of Storyals' Copilot Red Carpet event in Stockholm in April, we are pleased to announce that Copilot Red Carpet will take place in Dubai on September 24, 2026.
Copilot Red Carpet Dubai is a carefully curated VIP event for AI influencers, innovators, and professionals who are driving adoption, change, and real value with AI.
Through exclusive insights from Storyals, Microsoft, and leading organizations across the region, you'll explore the latest developments in AI-powered work, learn from real-world experiences, and engage in meaningful conversations with peers who are helping define the future of work in the Middle East.
This event is intentionally intimate and dialog-driven, creating space for open discussions, valuable connections, and fresh perspectives that go beyond surface-level AI conversations.
Throughout the afternoon, you will gain:
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Executive insights into the future of AI-powered work.
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Proven approaches to driving organizational AI transformation
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Practical lessons from leaders implementing AI in the region.
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New perspectives on workforce readiness and digital skills.
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Ideas and inspiration you can bring back and apply within your own organization.
Date: September 24, 2026
Time: 1:00 PM - 5:00 PM, followed by networking and refreshments
Venue: Zabeel House The Greens by Jumeirah, Dubai
We will end the afternoon in a relaxed yet refined setting, allowing conversations to continue, connections to deepen, and new ideas to take shape.
Meet the speakers
Hear from executives, industry experts, and transformation leaders from Storyals, Microsoft, Mubadala, Jumeirah, and other forward-thinking experts.
Ulrika Hedlund, Founder and CEO of Storyals, is a recognized thought leader, international speaker, and educator who specializes in AI adoption, digital workplace transformation, and the future of work. Ulrika has been recognized as a leading tech visionary and serves as a trusted advisor to Microsoft through its prestigious MVP and Regional Director Program. Before founding Storyals, she spent more than a decade at Microsoft, working across Europe and the Middle East to help organizations leverage technology for productivity and transformation.
Muhammad Sajid, Senior Solution Engineering at Microsoft, is a thought leader in cloud computing and generative AI, a mentor, an internationally recognized speaker, and an author. He is deeply passionate about learning (inspired by the Japanese philosophy of Kaizen, signifying the essence of continuous growth and improvement). His superpowers are knowledge sharing, mentoring, storytelling, and leading and building high-performance teams.
Marcus Sutton, General Manager at Zabeel House The Greens by Jumeirah, is an award-winning hospitality leader with more than 25 years of international experience across luxury, lifestyle, resort, and business hotels. As General Manager of Zabeel House The Greens by Jumeirah, he is known for building high-performing teams, elevating guest experiences, and driving innovation through people-first leadership and purposeful business transformation.
Basant Elzonfoly, Strategic Advisor, AI & Digital Transformation, helps organizations make enterprise AI work at scale. With nearly two decades of experience across the UAE and Saudi Arabia, she specializes in AI adoption, governance, accountability, and change programs that turn digital ambition into sustainable workforce habits and measurable organizational impact.