Our Story

Storyals is a result of Business Productivity founder Ulrika Hedlund’s passion for technology and her continuous strive to share her knowledge with others. As a true story-teller, she built a business helping organizations effectively communicate and demonstrate the value of technology to their employees. After having produced engaging content for numerous large enterprises to help them drive adoption of Office 365, the idea to broaden the reach and help a larger audience came to life. With Storyals, organizations of all sizes can benefit from providing their employees with high-quality, engaging content with the sought-after “WOW!” effect, to drive adoption of Office 365.

Why Storyals?

If you ask us, there is no other alternative if you want to:

  • Increase ROI

    If not used efficiently, Office 365 becomes a cost instead of a valuable investment. Storyals provides immediate benefits by showing employees how to get the most of Office 365 and how to work smarter using the tools, enabling organizations to increase the return on their investment.

  • Modernize Training

    Traditional classroom training is costly and time-consuming. Storyals is a modern training alternative, designed for today’s YouTube savvy workforce that prefers to learn from field-leading experts at their own convenience. Storyals provides users with short, story-based tutorials that showcase how Office 365 can effectively be used.

  • Boost Productivity

    By providing employees with inspiring, educational tutorials instead of lengthy and costly training – or nothing at all – employees are made sure to understand how to get more of Office 365, enabling them to work smarter and more efficiently. Storyals content is time-optimized and focuses on “what you need to know” in your workday.

  • Inspire and Motivate

    All tutorials are led by an inspiring coach with a contagious passion for technology and the value it can bring to peoples’ work day. With Storyals, organizations of all sizes can benefit from providing their employees with high-quality, engaging content with the sought-after “WOW!” effect, to drive adoption of Office 365.

  • Strengthen Brand Identity

    To strengthen company brand identity Storyals can be customized to align with your corporate branding to make it a natural part of your internal communication. Storyals Premium enables customers to communicate their IT strategy more clearly and demonstrate executive sponsorship of change management programs for Office 365.

Our People

Ulrika Hedlund

Founder/Productivity Advisor

With her many years of experience helping customers work smarter using technology, Ulrika is the mastermind behind Storyals. Passionate about sharing her knowledge with others, she is constantly thinking of new ways to create engaging videos that inspire. When she is not working, she enjoys singing, being outdoors and spending time with the kids.

Peter Hedlund

Strategic Advisor

Peter brings strategic thinking, business development skills and excellent finance control to the Storyals team. When he is not traveling the world doing business, he enjoys playing tennis and spending time with the family.

Julianne Hemingway

CEO of Storyals USA

With an immense drive and a "win/win" attitude, Julianne heads up the Storyals business in the US. With a rich international background of large corporations and startups, Julianne fully understands the needs of our customers. When Julianne is not busy managing the investments in her portfolio, she enjoys spending time on their boat (which unfortunately their dog Mac does not!)

Kristina Kunz Kharazmi

Marketing Executive

Kristina is a social native and passionate about digital. She is always socializing both online and offline and therefore goes under the name Social Butterfly. She can bring passion and innovative thinking to create successful digital marketing strategies and she is the one heading up the SoMe for Storyals. When she is not working she loves gathering family and friends in the kitchen for a little green kale smoothie and a rainbow-colored salad.

Carlito Lacanlale

Head of Media Production

Passionate about everything within videography and editing, Carlito heads up the media production for Storyals. Always eager to learn more, Carlito is never afraid of trying new things. When he's not working he experiments with his camera or enjoys some online gaming.

Grace Laquindanum

Lead Artist

Grace is the artist in the team who adds the magical touch to our videos. Working on video advertisements for some of the worlds' largest brands, she brings a wealth of experience with her. If she is not in front of her computer, deeply concentrating on mastering layers of complex animations - she is probably sitting somewhere with a coffee reading a book.

Midhun Manoharan

Technical Service Manager

With a burning passion for technology, Midhun not only makes sure the Storyals team is up to date with all the latest IT developments, but he also ensures we live like we learn. Whether it's search engine optimization or input for our blog posts, Midhun is our "go-to-guy". When he's not working on creating amazing content he is probably checking out the latest developments in the world's car showrooms in the search for his future dream car!

Felicia Dey

Project Manager

With a colorful palette of skills and a consistent "No problem!" attitude, Felicia takes on one Storyals project after the other. Currently managing the Swedish production of our Storyals video offering - while at the same time successfully executing on our social media strategy. Even though the Storyals team still hasn't had the pleasure of tasting - rumor has it she's a kitchen connoisseur.

Calle Hjern

Regional Manager Scandinavia

With an enormous passion for the digital workplace and customer satisfaction, Calle, based in Stockholm Sweden, carries the Storyals flag throughout Scandinavia. Calle has many years of experience in enterprise sales and sales management and brings customer focus and knowledge of sales processes to the team. When he is not attending an online meeting (sometimes even from his self-driving car), he enjoys going out for a run or showing off his bar-tending skills.

Mones Faizal

Customer Success Manager

The Storyals team immediately fell for Mones' charm and ambition. Now based in Dubai, Mones has taken on a key role as our Customer Success Manager. As such, he helps customers around the world transition to a modern digital workplace leveraging Storyals. With his extensive experience in international market research and business planning combined with his passion for technology, Mones brings invaluable knowledge to the team. When Mones is not working, you will find him in front of a soccer game cheering for Liverpool!

Michael Hansen

Regional Director

With an impressive dedication and passion for our cause, Michael now helps our international customers and partners experience the power of Storyals. Having recently worked as the International Business Manager for our close partner ELEARNINGFORCE, Michael adds a lot of valuable experience from the e-learning industry to the team. Michael is based in Denmark and when he is not helping customers drive adoption of Office 365, he coaches young girls to do their very best on the soccer field.


Sales Representative / Marketeer

Our team is growing. We are on the lookout for more talented people who would like to join our team. Are you the one we are looking for? Contact Us Today!


Are you the best in your field when it comes to change management and end-user adoption? If so, perhaps we should partner? In addition to the selected partners that provide Storyals as part of their service offering we also have strategic partnerships with the following companies that help make Storyals better.

  • Microsoft Partner action pack logo | Storyals
  • Elearningforce logo
  • bindtuning logo | Storyals Partner